Without evaluation and usage data it is impossible to judge the effectiveness of these web 2.0 tools and your ability to make good decisions about which tool to use for which audience and for what purpose is limited.
Interestingly, many web 2.0 tools have excellent built in statistics (such as Flickr pro accounts). There are also free web based analysis tools such as Google analytics which are very useful for blog, wiki and website statistics. Many wikis also have useful built in statistics as well, so there is no shortage of data which is available.
Google alerts are a way of seeing what people are saying about your organisation (or you) The British Library used blog posts (by other people) as part of their evaluation of their exhibition Sacred. This can be a useful way of seeing how people are talking about your organisation. You will need to set up a separate alert for each different name or phrase.
You can set up an alert through google alerts and have it sent to your e-mail address or google reader (select the options which suit you best)
Survey monkey is a web based tool which you can used to construct surveys. It is both a free and a fee service.
We used survey monkey to help in the evaluation of the learning 2.0 course. You can read the paper we wrote about it and the results of the nine month follow up These papers contain data which we obtained via survey monkey.
You can obtain statistics on the use of your Flickr account if you have a pro account including views, tags added, favourites, and contacts. For an example of some of the statistics available here is an extract from the Public Library Services
Tweet reach is a way of finding how tags are being used and twitter counter looks at a few statistics for Flickr accounts.
Google analytics is a way of analyzing your website or wiki. It is being used on ref-ex and you can see some of the data which can be obtained by using it.
Feedburner is a way of analyzing the use of your blog. Set up a Feedburner account for your blog.
Sign in using your gmail address and password.
Click claim your feed.
Enter the url for your blog, and select the feed you want to use.
You are given the following instructions
Set up a short survey using surveymonkey or zoomerang
Blog writing prompts
- Did you find out something you did not know about through your google alert? If so what?
- What is your experience of using web 2.0 evaluation tools?
Ellen, Leanne and Mylee